Name: Beatrice Trezevant
How did you get started in the illustration field?
My career started with obtaining a degree in textile design form Canterbury College of Art and spending two years as an in house artist at Hallmark Cards in Kansas City.
How did you find your style? Has it changed since you started?
I have always worked in this simple, decorative and playful style, but over the years I have refined my technique and learned how to illustrate for specific products. In recent years manufacturers of baby and juvenile products have particularly enjoyed my work. I am happy with this development as I truly love designing for children.
What is your process when working with clients? Can you run us through a
typical job?
I usually start with a sketch, at this point I trust my instincts and go with the flow; my clients are generally content with a good drawing as they know that color in my strong point. They may also have given me some indication of the color direction. After approval the fun starts, when I put the final art together; as I often work with fabric illustration, this is the hands on part that is the most enjoyable to me. When the art is completed I have it packaged and shipped as most of the companies I do business with are out of state.
What is your creation process (start with sketches, etc.)?
Creating is a strange animal; sometimes I will have a brilliant idea while driving, sitting on a chair lift, meditating, and at other times I get cerebral about it, but I try in the end to come up with a fresh looking design.
How do you market/promote your work?
I market in several ways, by attending and exhibiting at trade shows, sending mailings and networking as much as possible. I have found that meeting prospective clients is the most successful way to get people to commit. Building and nurturing these relationships is really important.
What is the best part about what you do?
Living life on my terms is what keeps me going during the difficult times when deadlines are tight. I like being a business owner and having the freedom to ski during the week!
Describe your work setting.
My studio is in my Victorian cottage; as I live there also, I sometimes sneak out to do a little gardening in the summer.
How do you maintain balance in your life between work and play?
Although I work hard and am very dedicated to my craft I make sure that I find enough time to enjoy the great outdoors; this also helps me stay creative.
Do you ever have creative slumps? What do you do then?
If I feel a little stale it means that I have lost my center, and I have used many ways to come back to my true nature.
What do you do for fun/when you're not working?
Thank goodness for sports! I get out on a regular basis to sail, ski, play tennis and hike... great way to clear ones head; I have recently discovered contra dancing...
What has been inspiring you lately?
People who give to others inspire me, this year I would like to paint a mural in a children's hospital.
Any advice for others who are pursuing creative goals?
In today's art world I would have fantastic digital skills come up with clever ways to market.
